--- title: The Best AI Visibility Tools in 2026, Compared date: 2026-07-14T06:00:00Z modified: 2026-09-15T17:32:03Z permalink: "https://suparank.io/ai-visibility-tools/" type: post status: publish excerpt: "We compared 10 AI visibility and LLM tracking tools on engines covered, prompts, entry pricing and features, with every price checked on the vendor's site in September 2026." wpid: 32 categories: - SEO with Real Data tags: - SEO with Real Data - AI Visibility Tools - ChatGPT - Perplexity - Rank Tracking author: Chase Allen timestamp: 2026-09-15T17:32:03Z --- AI visibility tools measure how often ChatGPT, Gemini, Claude, Perplexity and Google’s AI Overviews and AI Mode mention or cite your brand when people ask questions in your category. We compared 10 of them on the engines they cover, how many prompts you get, entry pricing and what they do beyond monitoring. Every price below was checked on the vendor’s own pricing page in September 2026. **Disclosure:** Suparank publishes this guide and is one of the tools listed. No vendor paid to be included, and the method is explained below so you can check our work. ## Quick picks: the best AI visibility tools by use case 1. **Suparank**: best for small teams that want AI visibility, a GEO audit and GA4/Search Console data in one chat. 2. **Profound**: best for enterprise brands that need the widest engine coverage and an agent layer. 3. **Otterly.AI**: best low-cost entry point for monitoring a handful of prompts. 4. **Peec AI**: best for agencies that want source-level citation data across several projects. 5. **Scrunch**: best for larger brands that also want to change what AI crawlers are served. 6. **AthenaHQ**: best for trying a credit-based platform on a free tier first. 7. **Semrush AI Visibility**: best for teams already running SEO in Semrush. 8. **Ahrefs Brand Radar**: best for market-wide research across a very large prompt database. 9. **LLMrefs**: best for a single flat-price plan covering many engines. 10. **SE Visible (SE Ranking)**: best for a high prompt allowance at a mid-market price. ## AI visibility tools compared | Tool | Engines on entry plan | Entry paid plan | Prompts on entry plan | Beyond monitoring | | --- | --- | --- | --- | --- | | Suparank | ChatGPT, AI Overviews, AI Mode on Starter; Gemini + Claude on Growth ($79.99/mo) | $49.99/mo (Starter) | Credit-based (1,500 credits/mo) | GEO + technical audit, GA4, GSC, Bing, content plans | | Profound | ChatGPT only (free Trial) | No self-serve brand price listed; Enterprise custom | 10, run once (Trial) | AI Marketer agents; up to 9 engines on Enterprise | | Otterly.AI | ChatGPT, AI Overviews, Perplexity, Copilot | $29/mo (Lite) | 15 | GEO URL audits; Gemini, AI Mode, Claude as add-ons | | Peec AI | Choose 3 models | $95/mo (Starter) | 50 | Source citations, sentiment, Actions | | Scrunch | ChatGPT, Perplexity, Google AI, Copilot | $250/mo (Core) | 125 | Agent Experience Platform on Enterprise | | AthenaHQ | 11 listed engines (Starter) | $295/mo (Starter) | 3,600 credits | Free Essential tier | | Semrush AI Visibility | ChatGPT, Google AI, Gemini, Perplexity | $99/mo, billed annually | 25 custom | AI-readiness site audit, prompt research | | Ahrefs Brand Radar | AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot | $199/mo (AI Visibility Index) | 456M-prompt index | Custom prompts from $50/mo | | LLMrefs | 8 engines incl. Claude and Meta | $79/mo (All in One) | 500 | 7-day free trial | | SE Visible | ChatGPT, Gemini, AI Mode, Perplexity, AI Overviews | $99/mo ($79 billed annually) | 200 | 10-day free trial | Entry plans as listed on each vendor’s pricing page, September 2026. Prompt counts are not directly comparable: some vendors count prompts, others credits or checks.## How we evaluated these tools We shortlisted dedicated AI visibility platforms plus the AI modules of the two largest SEO suites, and kept only tools with a public product page and at least one publicly priced plan. For each, we read the vendor’s own pricing and product pages in September 2026 and recorded four things: which AI engines each plan covers, how usage is metered (prompts, credits or checks), the cheapest paid entry point, and what the tool does besides counting mentions. What we did not do: we did not run a paid hands-on benchmark of all 10 tools, and we don’t claim one. Vendor pages describe what a product offers, not how accurate its data is, so treat the table as a shortlist and run your own prompts through a trial before you buy. Prices and engine lists in this category change often; every figure here is dated. ## The 10 best AI visibility tools in 2026 ### 1. Suparank **Best for:** small marketing teams and founders who want to see AI mentions next to their real search data and a list of what to fix. Suparank is a chat-first workspace. You ask a question (“which competitors does ChatGPT recommend instead of us?”) and get an answer built from a visibility run, a GEO and technical audit of your site, and your connected Google Analytics 4, Search Console and Bing Webmaster data. It measures ChatGPT (search), Google AI Overviews and AI Mode on every plan, adds Gemini and Claude on Growth and Enterprise, and paid plans run a weekly scheduled visibility track with an emailed report. See [Suparank AI visibility tracking](/product/ai-visibility/) for what a run records. - **Pros:** measurement, audit and first-party analytics in one place; content plans in every plan; your first question is free with no card. - **Cons:** no Perplexity or Grok tracking (both retired on September 8, 2026); no rank tracking, by design; Starter covers one assistant (ChatGPT) plus Google AI Overviews and AI Mode, so Gemini and Claude need Growth; a newer and smaller company than most tools on this list; usage is metered in credits, so heavy prompt volumes need a higher plan. - **Pricing (as of September 2026):** Starter $49.99/mo (1 project, 2 seats, 1,500 credits/mo, audits up to 200 pages); Growth $79.99/mo (3 projects, 5 seats, 2,200 credits/mo, audits up to 500 pages); Enterprise custom. Full article writing is a $29.99/mo Content Planner add-on. Details on [Suparank pricing](/pricing/). ### 2. Profound **Best for:** enterprise marketing teams that need many engines, agencies with large budgets, and brands that want AI agents to act on the data. Profound is one of the best-funded companies in the category: it announced a $96M Series C at a $1B valuation in February 2026, led by Lightspeed Venture Partners. [1](#sprk-src-1) It says marketers at Target, Walmart, Figma and MongoDB use the platform. [2](#sprk-src-2) For brands, its pricing page lists a free Trial (10 prompts run once, ChatGPT only) and a custom Enterprise package that tracks up to nine answer engines, including Gemini, Claude, Copilot, Grok, DeepSeek and AI Mode, with daily prompt runs. Agencies get a self-serve Agency Growth plan with 400 AI Marketer credits a month per client workspace. [3](#sprk-src-3) - **Pros:** the broadest engine list on its top plan; agent credits for turning insights into content; named enterprise customers. - **Cons:** no published self-serve price for brands, so ongoing tracking means a sales-led Enterprise package; the free Trial runs 10 prompts once, on ChatGPT only. - **Pricing (as of September 2026):** free Trial (10 prompts, run once, ChatGPT only) and custom Enterprise for brands; no price was shown for either paid package when we checked on September 15, 2026. [4](#sprk-src-3) Looking at other options? See our list of [Profound alternatives](/profound-alternatives/). ### 3. Otterly.AI **Best for:** solo marketers and small teams testing the category on a small prompt set. Otterly.AI monitors ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot on every plan, with Google AI Mode, Gemini and Claude sold as paid add-ons. Each plan also includes GEO URL audits: 1,000 a month on Lite, 5,000 on Standard and 10,000 on Premium. [5](#sprk-src-4) - **Pros:** the lowest paid entry price in this list; transparent monthly and annual prices; a free trial. - **Cons:** 15 prompts on Lite is only enough for a narrow test; adding Gemini, AI Mode and Claude raises the real cost (Claude is $29/mo extra on Lite and $439/mo on Premium). - **Pricing (as of September 2026):** Lite $29/mo (15 prompts), Standard $189/mo (100 prompts), Premium $489/mo (400 prompts); or $25, $160 and $422 a month billed annually; Enterprise from $1,000/mo. [6](#sprk-src-4) ### 4. Peec AI **Best for:** agencies and in-house teams that care about which URLs are cited, across several brands. Peec AI tracks visibility, source citations and sentiment, and lets you act on what it finds. [7](#sprk-src-5) Every self-serve plan lets you choose three models, and Enterprise opens up all of them (up to 13 LLMs). [8](#sprk-src-6) - **Pros:** per-project pricing with no user cap listed, which suits agencies; source-level citation data; multi-country tracking and Looker Studio on Advanced. - **Cons:** only three models on self-serve plans, so a team that needs ChatGPT, Gemini, Claude and AI Overviews at once must pick or go Enterprise. - **Pricing (as of September 2026):** Starter $95/mo (50 prompts, 1 project), Pro $245/mo (150 prompts, 2 projects), Advanced $495/mo (350 prompts, 5 projects); Enterprise custom. [9](#sprk-src-6) ### 5. Scrunch **Best for:** larger brands that want monitoring plus control over what AI agents see on their site. Scrunch’s Core plan tracks ChatGPT, Perplexity, Google AI and Copilot for 125 unique prompts with five user licenses. Enterprise extends that to Claude, Gemini, Meta AI, Google AI Mode and Grok and adds AXP, its Agent Experience Platform. [10](#sprk-src-7) - **Pros:** five seats on the entry plan; a 7-day free trial; the AXP layer is a distinct capability. - **Cons:** the entry price is high for small teams; Claude and Gemini tracking require Enterprise. - **Pricing (as of September 2026):** Core $250/mo; Enterprise custom. [11](#sprk-src-7) ### 6. AthenaHQ **Best for:** teams that want a free tier before committing, then broad engine coverage. AthenaHQ meters usage in credits. Its free Essential tier includes 300 credits across ChatGPT, Perplexity, AI Overviews, Gemini and Copilot. The paid Starter plan lists 11 engines, including AI Mode, Claude, Grok, DeepSeek, Meta AI and Mistral. [12](#sprk-src-8) - **Pros:** a genuinely free tier; wide engine list on the first paid plan; no member limit is listed. - **Cons:** the jump from free to $295/mo is steep; credits make cost per prompt harder to compare with prompt-based tools. - **Pricing (as of September 2026):** Essential free (300 credits); Starter $295/mo (3,600 credits); Enterprise custom. [13](#sprk-src-8) ### 7. Semrush AI Visibility **Best for:** SEO teams that already live in Semrush and want AI data next to their keyword work. Semrush sells AI Visibility as its own plan. The base plan includes AI visibility reports for any domain, 25 custom prompts tracked daily, one domain for brand performance analysis, mentions from ChatGPT, Google AI, Gemini and Perplexity, prompt research and a site audit for AI readiness. [14](#sprk-src-9) - **Pros:** familiar interface for Semrush users; competitor analysis and an AI-readiness audit included. - **Cons:** 25 custom prompts is a small allowance; no Claude tracking listed; the listed price is billed annually. - **Pricing (as of September 2026):** $99/mo billed annually for the base plan, with add-ons for extra users and reports. [15](#sprk-src-9) ### 8. Ahrefs Brand Radar **Best for:** researching a whole market: who AI engines mention for thousands of prompts you would never write yourself. Brand Radar has two parts. The AI Visibility Index maps mentions across 456M prompts on AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot with no setup. Custom Prompts tracks your own prompts daily and is the only part that adds Claude. [16](#sprk-src-10) - **Pros:** by far the largest prompt dataset in this list; useful for competitor and market research; sits next to Ahrefs’ SEO data. - **Cons:** Ahrefs says the index works best once your brand already appears in AI search; covering every model with custom prompts costs $699/mo. - **Pricing (as of September 2026):** AI Visibility Index $199/mo; Custom Prompts from $50/mo, or $699/mo for all models; paid Ahrefs plans include 5 to 20 custom prompts a month. [17](#sprk-src-10) ### 9. LLMrefs **Best for:** a single plan with many engines and a large prompt allowance at a low price. LLMrefs has one All in One plan that tracks 500 prompts across ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, Claude, Copilot and Meta. [18](#sprk-src-11) - **Pros:** eight engines including Claude on the only plan; simple pricing; a 7-day free trial with no card required. - **Cons:** a single tier leaves little room to scale down or add enterprise controls. - **Pricing (as of September 2026):** All in One $79/mo. [19](#sprk-src-11) ### 10. SE Visible (SE Ranking) **Best for:** agencies and mid-size teams that want a high prompt count and a trial. SE Visible is SE Ranking’s AI visibility product. All three plans track ChatGPT, Gemini, AI Mode, Perplexity and AI Overviews, and differ mainly by prompt volume. [20](#sprk-src-12) - **Pros:** 200 prompts on the entry plan; a 10-day free trial; about 20% off with annual billing. - **Cons:** no Claude or Copilot tracking listed. - **Pricing (as of September 2026):** Basic $99/mo (200 prompts), Core $189/mo (450 prompts), Plus $355/mo (1,000 prompts); $79, $151 and $284 per month billed annually. [21](#sprk-src-12) ## What to look for in an AI visibility tool Use this as a checklist when you run trials. A tool that fails the first two is not worth a second look for your use case. 1. **The engines your buyers use, on the plan you can afford.** Many tools advertise nine or more engines but include only one to four on the entry plan. Read the plan, not the homepage. 2. **Citations, not only mentions.** A mention says your name appeared. A citation tells you which URL the answer used, which is the page you can improve. 3. **Repeated sampling.** AI answers change from run to run, so a single check is noise. Look for scheduled runs and trends over weeks. 4. **A prompt set you control.** Suggested prompts are a start, but your own buyer questions matter more. 5. **A link to real traffic.** Tools that connect GA4 or Search Console can show whether visibility turns into visits. Synthetic prompt panels alone can’t. 6. **A next step.** Audits, content briefs or recommendations that explain why a page is not cited save a separate tool. 7. **Honest metering.** Know whether you pay per prompt, per check or per credit, and what happens when you hit the limit. If you are new to the metrics themselves, start with [what is AI visibility](/ai-visibility/), then come back to this list. ## Which AI visibility tool fits your team? - **Solo founder or one-person marketing team:** start with a free tier or the cheapest plan that covers the engines your buyers use. Otterly.AI Lite, LLMrefs or Suparank Starter keep the monthly cost under $80. Pick Suparank if you also need the audit and GA4/Search Console context, because you likely don’t have time to run three tools. - **In-house SEO team already on an SEO suite:** check Semrush AI Visibility or Ahrefs Brand Radar first, since the data sits next to the keyword work you already do. Add a dedicated tool only if you need engines or prompt volumes the suite plan doesn’t include. - **Agency with several clients:** look for per-project pricing and a prompt allowance that covers every client. Peec AI (projects per plan, no user cap listed) and SE Visible (200 to 1,000 prompts) are built around that model. - **Enterprise brand:** Profound, Scrunch and AthenaHQ list the widest engine coverage on their upper plans, plus custom prompt volumes and, for Scrunch, a way to control what AI agents are served. - **Researching a market before you have visibility:** Ahrefs’ 456M-prompt index shows who gets mentioned without writing a prompt set, which is useful before you know which prompts matter. ## How to run a fair two-week trial Vendor demos use prompts that make the product look good. A short, structured trial with your own prompts tells you far more. Most tools on this list offer a free trial, a free tier or a low first month. 1. **Write 20 to 30 prompts your buyers would type.** Mix category questions (“best invoicing software for freelancers”), comparisons (“X vs Y”) and problem questions. Keep your brand name out of most of them. 2. **Load the same prompts into every tool you trial.** Otherwise you are comparing prompt sets, not tools. 3. **Check a sample by hand.** Open ChatGPT, Gemini and Google for five of the prompts and compare what you see with what each tool recorded. Expect differences, since answers vary by run and location; large, consistent gaps are a warning sign. 4. **Look at the citations.** For a prompt where a competitor is recommended, can the tool show which URLs the answer relied on? 5. **Test the next step.** Pick one prompt you want to win and see what the tool suggests you change. A number without a next step leaves the work to you. 6. **Price the plan you would really need.** Count prompts × engines, add any add-on engines, and compare monthly with annual billing. ## AI visibility tool vs rank tracker ![Side-by-side comparison of AI visibility tools versus classic rank tracking, showing how each measures brand presence differently.](https://media.suparank.io/uploads/2026/07/sprk-ai-visibility-tools-0-2.webp) A rank tracker records where a URL sits in Google’s results for a keyword. An AI visibility tool records whether a generated answer names or cites your brand for a prompt. The first measures a position in a list; the second measures inclusion in a synthesized answer, which has no stable position to track. Some suites sell both side by side. Suparank deliberately does not do [rank tracking](/rank-tracking-is-dead/) and uses real Search Console data for classic search performance instead. ## How much AI visibility software costs | Budget tier | What you get | Examples (September 2026) | | --- | --- | --- | | Free | A limited tier or a free first test | AthenaHQ Essential (300 credits); Profound Trial (10 prompts, once); Suparank’s first question with no card | | Under $100/mo | A small prompt set on 1 to 8 engines, depending on vendor | Otterly.AI Lite $29; Suparank Starter $49.99; LLMrefs $79; Suparank Growth $79.99; Peec AI Starter $95; Semrush $99 (annual); SE Visible Basic $99 | | $100 to $500/mo | More prompts, projects and engines | Otterly.AI Standard $189; Ahrefs AI Visibility Index $199; Peec AI Pro $245; Scrunch Core $250; AthenaHQ Starter $295; Otterly.AI Premium $489; Peec AI Advanced $495 | | Enterprise | Custom prompt volumes, all engines, SSO, agents | Profound, Scrunch, Peec AI, AthenaHQ (custom); Otterly.AI from $1,000 | Entry prices from each vendor’s pricing page, September 2026. Add-on engines and annual billing change the real cost.An illustrative example of the prompt math (not real customer data): a team that wants 60 prompts on ChatGPT, Gemini and Google AI Overviews needs 180 answers checked per run. On a prompt-counted plan that means buying at least 60 prompts on a tier that includes all three engines; on a check-metered plan that runs daily, the same set is about 5,400 checks a month; on a credit-metered plan, ask the vendor how many credits one prompt on one engine uses before comparing. Two budgeting notes. First, price per prompt is misleading when plans cover different engines: 50 prompts on three engines is 150 answers to review, not 50. Second, add-ons add up. On Otterly.AI, for example, adding Google AI Mode, Gemini and Claude to Standard costs $59, $59 and $109 a month on top of the $189 plan. [22](#sprk-src-4) Want to test before you spend anything? Our [free AI SEO tools](/tools/) check whether AI crawlers can read your site at all. ## Sources 1. [The SaaS News, 2026](https://www.thesaasnews.com/news/profound-raises-96m-series-c-at-1b-valuation/?utm_source=suparank.io) [1](#sprk-fnref-1) 2. [Profound, 2026](https://www.tryprofound.com/blog/profound-raises-96m-series-c?utm_source=suparank.io) [2](#sprk-fnref-2) 3. [Profound, 2026](https://www.tryprofound.com/pricing?utm_source=suparank.io) [3](#sprk-fnref-3) [4](#sprk-fnref-4) 4. [Otterly.AI, 2026](https://otterly.ai/pricing?utm_source=suparank.io) [5](#sprk-fnref-5) [6](#sprk-fnref-6) [22](#sprk-fnref-22) 5. [Peec AI, 2026](https://peec.ai/?utm_source=suparank.io) [7](#sprk-fnref-7) 6. [Peec AI, 2026](https://peec.ai/pricing?utm_source=suparank.io) [8](#sprk-fnref-8) [9](#sprk-fnref-9) 7. [Scrunch, 2026](https://scrunch.com/pricing?utm_source=suparank.io) [10](#sprk-fnref-10) [11](#sprk-fnref-11) 8. [AthenaHQ, 2026](https://athenahq.ai/plans?utm_source=suparank.io) [12](#sprk-fnref-12) [13](#sprk-fnref-13) 9. [Semrush, 2026](https://www.semrush.com/pricing/ai/?utm_source=suparank.io) [14](#sprk-fnref-14) [15](#sprk-fnref-15) 10. [Ahrefs, 2026](https://ahrefs.com/brand-radar?utm_source=suparank.io) [16](#sprk-fnref-16) [17](#sprk-fnref-17) 11. [LLMrefs, 2026](https://llmrefs.com/?utm_source=suparank.io) [18](#sprk-fnref-18) [19](#sprk-fnref-19) 12. [SE Ranking, 2026](https://visible.seranking.com/?utm_source=suparank.io) [20](#sprk-fnref-20) [21](#sprk-fnref-21) ## Topics **Categories:** [SEO with Real Data](https://media.suparank.io/uploads/wp-mfa-exports/taxonomy/category/seo-with-real-data.md) **Tags:** [AI Visibility Tools](https://media.suparank.io/uploads/wp-mfa-exports/taxonomy/post_tag/ai-visibility-tools.md), [ChatGPT](https://media.suparank.io/uploads/wp-mfa-exports/taxonomy/post_tag/chatgpt.md), [Perplexity](https://media.suparank.io/uploads/wp-mfa-exports/taxonomy/post_tag/perplexity.md), [Rank Tracking](https://media.suparank.io/uploads/wp-mfa-exports/taxonomy/post_tag/rank-tracking.md)