Product / Visibility

Track your brand’s AI visibility across ChatGPT, Gemini, Perplexity & AI Overviews

Suparank’s AI visibility tool runs the questions your buyers actually ask and records how often each model mentions and cites you — with sentiment, share of voice and the competitors named instead, all in one chat-first workspace.

What an AI visibility tool actually measures

AI visibility is how often — and how favorably — large language models name your brand when someone asks them a buying question. When a prospect asks ChatGPT, Gemini, Perplexity or Google’s AI Overviews “what’s the best tool for this,” the brands in that answer win the consideration; the ones left out never get a look. Suparank turns that invisible layer into something you can measure.

Instead of checking rankings, Suparank tracks AI answers. It sends a repeatable set of prompts to each model on a schedule, reads every response, and logs whether you were mentioned, how you were described, and who got cited alongside or instead of you. Because the prompts stay constant, you get a clean trend line for AI visibility tracking rather than a one-off screenshot.

There is no keyword rank tracking here — AI answers don’t work like a ten-blue-links results page. What matters is your share of voice inside the answer itself: the percentage of relevant prompts where AI names you, and how that share moves as you ship changes.

Daily AI mention tracking across every model

Suparank runs the questions your buyers actually ask — “best tool for X,” “alternatives to a competitor,” “is this brand any good” — and records how ChatGPT, Claude, Gemini and Perplexity answer each one. You see exactly when your brand shows up, when it goes missing, and how the wording shifts week to week. Every run is stored, so you can scroll back through months of answers and pinpoint the day a model started, or stopped, recommending you.

  • Prompts across ChatGPT, Claude, Gemini & Perplexity
  • See which answers name you and which don’t
  • A history you can scroll back through
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Suparank dashboard tracking daily brand mentions across ChatGPT, Claude, Gemini and Perplexity
Suparank share of voice chart comparing the brand against competitors

Share of voice and the competitors AI cites instead

Line yourself up against the brands AI names in your place. For every prompt, Suparank tracks who gets cited and how often, then turns it into a share-of-voice score you can compare head to head. If Perplexity keeps recommending a competitor for your highest-intent question, you’ll see it — and see which gap is worth closing first. This is where ChatGPT SEO and Perplexity SEO stop being guesswork: you know precisely which answers you need to win.

  • Compare share of voice by prompt
  • See which competitors get cited
  • Spot the gaps worth closing first
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Sentiment and accuracy on every mention

Being mentioned isn’t enough if the model gets you wrong. Suparank scores the tone of each mention and flags claims that are out of date or simply false — a wrong price, a discontinued feature, a competitor’s strength credited to them over you. You get an early warning when an AI answer starts describing your brand in a way that costs you deals, while it’s still easy to correct at the source.

  • Sentiment scored on every mention
  • Catch inaccurate claims early
  • Know which answers to correct
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Suparank view showing sentiment and flagged inaccurate claims for each AI mention

Why teams track AI visibility here

Turn scattered AI answers into something you can measure and act on.

Know where you stand

See your presence across AI answers at a glance, without stitching screenshots together or re-running prompts by hand every week.

Defend your narrative

Catch wrong or unflattering descriptions early, while they are still cheap to fix, instead of finding out from a lost deal.

Prove the trend

Watch mentions, sentiment and share of voice move as you ship GEO fixes and content, so you can tie the work to the result.

From tracking to fixing, in one workspace

Measurement is only useful if it leads somewhere. Because Suparank is chat-first, the same workspace that tracks your AI visibility also explains it. Ask why a competitor keeps winning a prompt and you get an answer grounded in the actual responses, your GEO audit findings and your connected GA4 and Search Console data — not a generic tip.

From there you can turn any gap into an action: a content brief, a schema fix, a page rewrite. Track, understand, fix — then watch the next run to confirm it worked. That loop is the whole point of an AI visibility tool, and it is why teams use Suparank instead of a static dashboard.

Frequently asked questions

What is AI visibility?
AI visibility is how often, and how favorably, AI models like ChatGPT, Gemini and Perplexity mention or cite your brand when people ask them questions. It is the AI-era version of being found - if models never name you, buyers never consider you.
How do I check my AI visibility?
Ask the models the questions your buyers ask and record whether they mention you. Suparank automates this by running a fixed set of prompts across ChatGPT, Claude, Gemini and Perplexity on a schedule and tracking your mentions, sentiment and share of voice over time.
What is the best AI visibility tool?
The best AI visibility tool tracks multiple models, scores your share of voice against competitors, and connects to your real analytics so you can act on what it finds. Suparank does all three in one chat-first workspace, then helps you fix the gaps it surfaces.
What is the 30% rule for AI?
The 30% rule is an informal guideline that a brand needs to appear in a meaningful share of the AI answers for its key questions - often cited as around 30% - before it can count on being reliably recommended. Suparank measures your actual share of voice so you can see where you stand.
How do I track brand mentions in AI?
Run the prompts your customers use and log every model's answer over time, not just once. Suparank tracks brand mentions across ChatGPT, Claude, Gemini and Perplexity automatically, flags sentiment and inaccurate claims, and shows which competitors get named instead of you.
How do you do AI visibility?
Measure first, then fix. Track how often models mention and cite you, run a GEO audit to find what is holding you back, publish content AI can quote, and re-measure to confirm it worked - the loop Suparank is built around.

Find out how AI describes you

See how ChatGPT, Claude, Gemini & Perplexity cite your brand, and exactly what to fix. Free for 14 days.