--- title: The Best Profound Alternatives in 2026 (and Where ChatSEO Fits) date: 2026-09-15T17:32:29Z modified: 2026-09-15T17:32:29Z permalink: "https://suparank.io/profound-alternatives/" type: post status: publish excerpt: "Nine Profound alternatives compared on AI engines, prompts and price, with every figure checked on the vendor's own site in September 2026." wpid: 408 categories: - SEO with Real Data author: Chase Allen timestamp: 2026-09-15T17:32:29Z tags: - SEO with Real Data --- The best Profound alternatives in 2026 are Suparank, Otterly.AI, Peec AI, Scrunch, AthenaHQ, LLMrefs, SE Visible, Semrush AI Visibility and Ahrefs Brand Radar. The main thing to compare is how Profound sells: for brands, its pricing page lists a free one-time Trial on ChatGPT and a custom Enterprise package, with no self-serve price. Below, each alternative is compared with Profound on engines, prompts and price, using figures from each vendor’s own site as of September 2026. **Disclosure:** Suparank publishes this comparison and is one of the alternatives. Nobody paid for a spot. We compared public product and pricing pages and did not run a hands-on benchmark, so run your own prompts through a trial before you decide. ## Why teams look beyond Profound Profound is a serious product with serious backing. It announced a $96M Series C at a $1B valuation, led by Lightspeed Venture Partners, with Sequoia Capital and Kleiner Perkins also investing. [1](#sprk-src-1) The SaaS News dated the round February 2026. [2](#sprk-src-2) Its pricing for brands, though, runs through a sales conversation: | Profound plan | Price | AI engines tracked | Prompts | | --- | --- | --- | --- | | Trial | Free | ChatGPT only | 10 prompts, run once | | Enterprise | Custom | Up to 9, including Gemini, Claude, Copilot, Grok, DeepSeek and Google AI Mode | Custom, run daily | | Agency Growth (agencies) | Not shown | Not listed | 400 AI Marketer credits a month per client workspace | Profound’s pricing page, checked September 15, 2026.That creates three common reasons to compare alternatives: [3](#sprk-src-3) - **No self-serve price for brands.** Tracking beyond the one-time Trial means talking to sales about an Enterprise package. - **Engine coverage tied to the contract.** The Trial covers ChatGPT only; Gemini, Claude, Google AI Mode and the other listed engines come with Enterprise. - **More than monitoring.** Some teams want a site audit, content plans or their own GA4 and Search Console data in the same tool, not only prompt tracking. ## Profound alternatives at a glance | Alternative | Starting paid price | Engines on that plan | Prompts / usage | Free option | | --- | --- | --- | --- | --- | | Suparank | $49.99/mo | ChatGPT, AI Overviews, AI Mode (Gemini + Claude on Growth, $79.99/mo) | 1,500 credits/mo | First question free, no card | | Otterly.AI | $29/mo | ChatGPT, AI Overviews, Perplexity, Copilot (+ add-ons) | 15 prompts | Free trial | | Peec AI | $95/mo | Any 3 models | 50 prompts | Free trial | | Scrunch | $250/mo | ChatGPT, Perplexity, Google AI, Copilot | 125 prompts | 7-day trial | | AthenaHQ | $295/mo | 11 listed engines | 3,600 credits | Free Essential tier | | LLMrefs | $79/mo | 8 engines incl. Claude | 500 prompts | 7-day trial | | SE Visible | $99/mo | ChatGPT, Gemini, AI Mode, Perplexity, AI Overviews | 200 prompts | 10-day trial | | Semrush AI Visibility | $99/mo, billed annually | ChatGPT, Google AI, Gemini, Perplexity | 25 custom prompts | – | | Ahrefs Brand Radar | $50/mo (custom prompts) | Up to all models for $699/mo | 456M-prompt index from $199/mo | – | Starting prices and inclusions from each vendor’s own pricing page, September 2026. For comparison, Profound lists a free Trial (10 prompts, ChatGPT only) and custom Enterprise pricing, checked September 15, 2026.For a wider view of the category, including how we weigh these tools against each other, see our comparison of the [best AI visibility tools](/ai-visibility-tools/). ## The 9 best Profound alternatives ### 1. Suparank Suparank measures how ChatGPT (search), Google AI Overviews and AI Mode mention your brand on every plan, adds Gemini and Claude on Growth and Enterprise, and puts that next to a GEO and technical audit of your site and your connected GA4, Search Console and Bing Webmaster data. You work in a chat rather than a dashboard, and paid plans run a weekly scheduled visibility track with an emailed report. Plans start at Starter, $49.99/mo (1 project, 2 seats, 1,500 credits a month, audits up to 200 pages), and Growth, $79.99/mo (3 projects, 5 seats, 2,200 credits, audits up to 500 pages), with 25% off annual billing. See [how Suparank tracks AI visibility](/product/ai-visibility/) and [Suparank pricing](/pricing/). - **Choose it over Profound if:** you want a published monthly price (Gemini and Claude start on Growth at $79.99/mo), and you want the audit and first-party analytics in the same place. - **Trade-off:** Suparank does not track Perplexity or Grok (both retired on September 8, 2026), does no rank tracking by design, tracks only one assistant (ChatGPT) on Starter, meters usage in credits, and is a younger, smaller company than Profound. ### 2. Otterly.AI Otterly.AI is the cheapest way into prompt monitoring. Lite is $29/mo for 15 prompts, Standard $189/mo for 100 and Premium $489/mo for 400, each tracking ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with Google AI Mode, Gemini and Claude as paid add-ons and GEO URL audits included. [4](#sprk-src-4) - **Choose it over Profound if:** you want month-to-month pricing and Perplexity or Copilot coverage without a sales call. - **Trade-off:** Lite’s 15 prompts is a test, not a program, and add-on engines raise the real price quickly. ### 3. Peec AI Peec AI tracks visibility, source citations and sentiment. [5](#sprk-src-5) Starter is $95/mo (50 prompts, 1 project), Pro $245/mo (150 prompts, 2 projects) and Advanced $495/mo (350 prompts, 5 projects), each with a choice of three models and no user cap listed; Enterprise opens up to 13 LLMs. [6](#sprk-src-6) - **Choose it over Profound if:** you run an agency or several brands and want per-project pricing with seats included. - **Trade-off:** three models per self-serve plan means choosing between engines unless you go Enterprise. ### 4. Scrunch Scrunch Core is $250/mo for 125 unique prompts on ChatGPT, Perplexity, Google AI and Copilot with five user licenses and a 7-day free trial. Enterprise adds Claude, Gemini, Meta AI, Google AI Mode and Grok plus AXP, its Agent Experience Platform. [7](#sprk-src-7) - **Choose it over Profound if:** you are an enterprise that wants monitoring plus control over how AI agents experience your site, and five seats from day one. - **Trade-off:** at $250/mo the entry plan is one of the higher self-serve prices here, and Claude and Gemini need Enterprise here too. ### 5. AthenaHQ AthenaHQ uses credits. Essential is free with 300 credits across ChatGPT, Perplexity, AI Overviews, Gemini and Copilot; Starter is $295/mo for 3,600 credits and lists 11 engines, including AI Mode, Claude, Grok, DeepSeek, Meta AI and Mistral. [8](#sprk-src-8) - **Choose it over Profound if:** you want broad engine coverage without an enterprise contract, and a free tier to evaluate first. - **Trade-off:** there is nothing between free and $295/mo, and credits are harder to compare with other tools’ prompt counts. ### 6. LLMrefs LLMrefs keeps it to one plan: All in One at $79/mo tracks 500 prompts across ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, Claude, Copilot and Meta, with a 7-day free trial and no card required. [9](#sprk-src-9) - **Choose it over Profound if:** you want the most engines and prompts for the lowest flat price. - **Trade-off:** a single tier means fewer options for agencies or enterprise controls. ### 7. SE Visible (SE Ranking) SE Visible, from SE Ranking, tracks ChatGPT, Gemini, AI Mode, Perplexity and AI Overviews on every plan: Basic $99/mo for 200 prompts, Core $189/mo for 450 and Plus $355/mo for 1,000, or $79, $151 and $284 a month billed annually, with a 10-day free trial. [10](#sprk-src-10) - **Choose it over Profound if:** you want a large, published prompt allowance (200 to 1,000 prompts) without an Enterprise contract. - **Trade-off:** no Claude or Copilot tracking is listed. ### 8. Semrush AI Visibility Semrush’s AI Visibility plan is $99/mo billed annually and includes AI visibility reports for any domain, 25 custom prompts tracked daily, mentions from ChatGPT, Google AI, Gemini and Perplexity, AI competitor analysis, prompt research and an AI-readiness site audit. [11](#sprk-src-11) - **Choose it over Profound if:** your SEO team already works in Semrush and wants AI data in the same account. - **Trade-off:** 25 custom prompts is a small set, and Claude is not listed. ### 9. Ahrefs Brand Radar Brand Radar’s AI Visibility Index ($199/mo) shows brand mentions across 456M prompts on AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot, with no setup. Custom Prompts start at $50/mo, or $699/mo for all models, and add Claude. [12](#sprk-src-12) - **Choose it over Profound if:** you want market-wide share-of-voice research rather than a hand-built prompt list. - **Trade-off:** Ahrefs positions the index as best once your brand already appears in AI search, and custom tracking across all models is $699/mo. ## Where ChatSEO fits We previously compared Suparank with ChatSEO in a separate post, and it still comes up next to Profound in searches. It is a different kind of product, so it is not in the list above. ### ChatSEO ChatSEO describes itself as an AI SEO employee that audits your site, finds quick wins, and writes and publishes content, connecting to Google Search Console, Google Analytics and your CMS. [13](#sprk-src-13) Its pricing page, as shown to us in September 2026, lists Starter at $29/mo ($23/mo billed annually) with 100 credits and 1 site, Pro at $49/mo ($39) with 200 credits, 3 sites, Google Analytics and API/MCP access, and Ranker at $79/mo ($63) with 400 credits and 10 sites, all with 12 agents and a free trial. [14](#sprk-src-14) The distinction that matters: ChatSEO’s public pages describe Google SEO work, not tracking what ChatGPT, Gemini or Claude say about your brand. If you need AI mention and citation data, it does not replace Profound; if you need an SEO assistant grounded in Search Console, it is a reasonable option alongside an AI visibility tool. ## Also comparing Peec AI alternatives? Most of the tools above are also Peec AI alternatives, and the same logic applies. Peec’s self-serve plans let you pick three models. If you need more engines on one plan, LLMrefs (8 engines at $79/mo), AthenaHQ Starter (11 engines) and Suparank Growth (ChatGPT, Gemini, Claude, AI Overviews and AI Mode at $79.99/mo) cover more without an enterprise contract. If you want more prompts per dollar, SE Visible’s 200 prompts at $99/mo is the closest match to Peec’s per-project model. ## How to choose: a quick decision checklist 1. **List the engines your buyers use.** Rule out any tool whose affordable plan skips them. 2. **Estimate your prompt set.** 25 prompts is a pilot; an agency or a multi-product brand usually needs hundreds. 3. **Decide monitoring-only or monitoring plus fixes.** If you also need an audit, content plans or GA4/Search Console context, favour tools that include them. 4. **Check billing terms.** Monthly, annual-only, prompts, credits or checks all change what you really pay. 5. **Trial with your own prompts.** Load the same prompts everywhere and spot-check a few answers by hand. ## How to switch from Profound 1. **Export what you have.** Save your prompt list, competitor set and recent visibility results before your plan ends, so you keep a baseline. 2. **Recreate the same prompts in the new tool.** Change prompts later; for the first month, like-for-like is what makes trends comparable. 3. **Run both in parallel for two to four weeks if your contract allows.** Expect the numbers to differ, since tools sample, locate and count differently. Compare direction of change, not absolute scores. 4. **Reset your baseline.** Once you switch, treat the new tool’s first stable month as the starting point for reporting. 5. **Connect your own data.** Link GA4 and Search Console where the tool supports it, so AI visibility can be read next to real visits. ## Sources 1. [Profound, 2026](https://www.tryprofound.com/blog/profound-raises-96m-series-c?utm_source=suparank.io) [1](#sprk-fnref-1) 2. [The SaaS News, 2026](https://www.thesaasnews.com/news/profound-raises-96m-series-c-at-1b-valuation/?utm_source=suparank.io) [2](#sprk-fnref-2) 3. [Profound, 2026](https://www.tryprofound.com/pricing?utm_source=suparank.io) [3](#sprk-fnref-3) 4. [Otterly.AI, 2026](https://otterly.ai/pricing?utm_source=suparank.io) [4](#sprk-fnref-4) 5. [Peec AI, 2026](https://peec.ai/?utm_source=suparank.io) [5](#sprk-fnref-5) 6. [Peec AI, 2026](https://peec.ai/pricing?utm_source=suparank.io) [6](#sprk-fnref-6) 7. [Scrunch, 2026](https://scrunch.com/pricing?utm_source=suparank.io) [7](#sprk-fnref-7) 8. [AthenaHQ, 2026](https://athenahq.ai/plans?utm_source=suparank.io) [8](#sprk-fnref-8) 9. [LLMrefs, 2026](https://llmrefs.com/?utm_source=suparank.io) [9](#sprk-fnref-9) 10. [SE Ranking, 2026](https://visible.seranking.com/?utm_source=suparank.io) [10](#sprk-fnref-10) 11. [Semrush, 2026](https://www.semrush.com/pricing/ai/?utm_source=suparank.io) [11](#sprk-fnref-11) 12. [Ahrefs, 2026](https://ahrefs.com/brand-radar?utm_source=suparank.io) [12](#sprk-fnref-12) 13. [ChatSEO, 2026](https://chatseo.app?utm_source=suparank.io) [13](#sprk-fnref-13) 14. [ChatSEO, 2026](https://chatseo.app/pricing?utm_source=suparank.io) [14](#sprk-fnref-14) ## Topics **Categories:** [SEO with Real Data](https://media.suparank.io/uploads/wp-mfa-exports/taxonomy/category/seo-with-real-data.md)